On October 19, a coffee roasting production facility with its own laboratory and cupping room was opened in Moscow.
The Coffee Association is an initiative aimed at fostering cooperation among member countries in the production, trade, and consumption of coffee.
Key objectives:
Collaboration in production: Member countries exchange technologies and coffee-growing methods to improve product quality and increase production volumes.
Trade: The association aims to simplify trade procedures among member nations.
Marketing and branding: Joint marketing initiatives promote coffee from BRICS countries in international markets, creating a unified brand and sales platform.
Knowledge sharing: Participants exchange scientific research and practical expertise in agronomy, coffee processing, and sustainable development.
Cultural exchange: Coffee holds significant cultural importance in each member country, and the association encourages cultural exchange and the popularization of coffee traditions.